The inaugural SIP company winner was BATS-TOI®, “Falcon Helmet Engineering”. The six-person team has identified an empty market around the excessive number of sports concussions, and are using technology to build a minimal, but effective head guard. The teams’ CEO, graduate student Mario Mercado, has 30 years of wrestling experience and their senior designer, Daniella Patrick, is applying her design skills to the market. Falcon could be another home run company for NYU.